Meet Jennifer
Get to know the face behind Goods Attitude.
Jennifer began her career in the SEO Industry as an intern back in 2012 and worked her way up the ladder, eventually becoming the SEO Director at two agencies. She was the person who trained SEO teams to elevate their skills, deliver better service and value, and boost client retention.
Time and time again, the business would grow, and the need to hire truly experienced, highly skilled, communicative, and reliable SEO experts was essential. Unfortunately, the time it took to find an expert with all these qualities was a long and arduous process.
In 2023, she decided to solve the problem by opening her own company to offer Senior SEO strategy and consulting services to agencies and business owners.
Agencies and business partners gain a vetted Senior SEO Strategist (a resource usually only available to enterprises) that is “plug and play” and seamlessly integrates into their systems.
Jennifer uses her experience and expertise as a business partner to help her clients achieve better results and satisfaction.
Big SEO Problems? Gap In The Team? We Can Help.
You Need Someone Who Knows What Matters.
Goods Attitude brings senior-level SEO strategy, experience, and a very practical approach to the table. Whether you need an extra brain behind the scenes, a second set of experienced eyes, or someone to untangle a particularly complicated SEO problem, we’re here to help you figure out what matters, what doesn’t, and what to do next.
White Label Support For SEO Agencies
Jennifer partners with agencies that need experienced (the real deal) on SEO strategy and expertise. Whether supporting a single client, helping with complex projects, reviewing deliverables, or stepping in when a team needs a more senior perspective, you get an experienced partner who can plug into your process and software and represent your agency professionally.
SEO For Businesses
“When I work with a business owner to grow their brand organically, we become a partnership.” You’ll never wonder “what is my SEO up to?” I am highly communicative, reliable, and transparent in all the work performed. Reports are provided that are clear, actionable, and provide real value. If you have a team working for you, I will meet them and offer the strategic support they can count on.
An SEO Analyst In Your Arsenal
This has been a huge plus for so many agencies and business owners. You have a “nerd” on your side that is proficient in Google Analytics 4, Google Tag Manager, and Custom Reporting dashboard creation to ensure that data is coming in as cleanly as possible, numbers are not inflated (very common issue), and tracking is properly configured.
What You Get When You Work With Me
Vetted Expertise
IWe have been doing SEO long enough to know that the solution is often several layers deep and the loudest recommendation is not always the correct one. Goods Attitude uses a referral business model, meaning that we only succeed when our clients get results and are satisfied. It is as simple as that. We focus on outcomes and satisfaction over volume. Our business and agency partners have continued services with us since we launched in 2023.
Our Approach
Strategic.
There isn’t a static set of deliverables. We focus on what moves the needle, and do it the right way the first time.
Practical.
Recommendations don’t stay in a report. They are clear and actionable.
Transparent.
I won’t sugar coat. If I don’t think something is worth your time or money, I’ll tell you. We communicate regularly, deliverables are yours, and the data is always provided to show you what is happening.
Collaborative.
I work with your existing team and thrive in collaborative environments.
Helpful and Respectful.
You can ask questions. You can disagree. We will create a business partnership that is based on humans, not robots.
High Caliber Work Only.
No outsourcing. No junior handoffs. No diluted expertise. A flat fee, retainer model where quality of work and verifiable outcomes are the priority.
Why Choose Goods Attitude
You can hire someone who knows SEO.
You can also hire someone who knows SEO and takes ownership of the work, communicates like a human, and does what they said they were going to do. I believe those things shouldn’t be considered extras. They’re the baseline.
We Care About Getting It Right
Doing something twice is usually more expensive than doing it thoughtfully the first time.
When my name is attached to something, I want it to be right. We take the time to understand the root cause(s) of problem, think through the details, we are not shy to ask questions, and deliver work we are proud of.
This is not a clock in, clock out, hit the minimum, and move on kind of contractor. As the business owner and Senior SEO Strategist, I take ownership of what I’m doing and give the work the attention it deserves.
Strong Communication
I know how to talk to people. A “unicorn” in my industry.
I regularly work one-on-one with clients, executives, developers, content teams, marketers, designers, and other stakeholders to untangle issues and provide clarity.
I’m professional when the situation calls for it, personable when it helps, and confident enough to speak up when I see something that needs attention.
As an extrovert, yes, I actually really enjoy talking to people.
I have interviewed so many SEO’s in my time, and it was “interesting” to see the lack of verbal communication skills.
We Won’t Dissapper On You
I take deadlines seriously. I love organization (my clients always tell me how much they appreciate this) and the satisfaction of solving problems.
I also plan ahead. Going on vacation? Taking some time off? I make sure my work is handled, communicated, and done right (not rushed at the last minute) before I go.
I check in. I communicate. I keep you updated. If something changes or a problem comes up, you’ll hear from me (not three weeks later like with other contractors).
Our Successful Projects
Here are a few recent case studies (various names are not disclosed due to ongoing NDA’s). In a lot of my senior level work, NDA’s are a must for these large enterprises and franchises.
Effectively audited, cleaned up and fixed a complex Google Tag Manager (GTM) account to ensure compliance, efficiency, and accurate data and tracking.
NDA: One of the Worlds Largest Social Platforms
Led the rebrand and architectural strategy plan of their website and Google Business Profile location assets across teams for implementation.
NDA: Major Healthcare System in Michigan
Diagnosed and provided the strategic implementation plan for helping their brand gain Organic Search visibility and AI Citations to drive sales and boost revenue.
NDA: Major Food Franchise Chain
Hear from our happy clients
Word of mouth is how we have been able to achieve success. Here’s what a few of our clients had to say.
I was struggling to increase my website traffic and get leads for our real estate team, but after working with Goods Attitude, I saw a significant improvement.
The Locals Group
Working with Jennifer has been a huge asset to our agency. We originally brought her in because we wanted another true SEO expert who could help us strengthen our processes and go deeper when it came to audits, research, strategy and tracking.
She has really become one of our go-to SEO resources. Whether we are evaluating a new client, digging into a difficult issue, researching an opportunity or trying to make sense of the data, Jennifer is extremely thorough and knows what she is doing. She has a great ability to identify what actually matters instead of just checking boxes, and she is always willing to jump in and help.
She has made our SEO offering stronger and has given me a lot of confidence knowing we have someone with her level of expertise involved in the work. I would absolutely recommend her to another agency looking for experienced, reliable SEO support.
Jax Media Team
I had tried numerous SEO contractors before finding Goods Attitude to help alleviate our SEO Director’s workload, and Jennifer has been the perfect fit for 3+ years and going strong!
Social Driver
Need a Senior SEO Brain on Your Team?
Let’s meet and see if we are a great fit.